Dallas Caramel Company Brings Kindness and Charity into their corporate culture.
One of the great things about working at 2930 Creative is getting to know some really awesome entrepreneurs. Rain McDermott is the founder of Dallas Caramel Company. From her website: “A native Texan, Rain grew up in Houston and moved to Plano at the age of 7. When she turned 9, her father took her on a date to the Reunion Tower which inspired her creativity and propelled her desire to leave her own mark on the city. Ever since that day, she has been captivated by Dallas, its people, its culture, and its iconic skyline.”
Rain’s enthusiasm for her brand was both refreshing and exciting. We quickly realized this was a person that was motivated and ready to take on the world. She is also a very kind and giving person, and has pledged a part of her proceeds go toward Operation Homefront. Operation Homefront helps to support families of soldiers currently serving abroad. She also uses her brand to recognize random acts of kindness in the community by highlighting do-gooders on her social media pages. I recently asked Rain about her brand and brand values.
1. Why is being kind an important part of your company’s culture?
It’s hard to put into words the answers to your questions. The basic answer is because it’s how I was raised and it’s the right thing to do. When I get away from my own wants and needs and focus on other people and how I can help them, my problems are less in comparison and I feel like I am following the example Jesus set in the Bible.
2. What is a positive experience that you have had since starting your business because of giving back or kindness?
We give specifically to Operation Homefront and so when I mention this at events or chocolate tours, people often tell me stories of how that organization specifically helped them. It’s validation I guess that I am supporting a great cause and that it REALLY IS going to the actual people and not “other stuff”. With the RAK campaign, it’s been fun to hear people lift others up by recognizing their small acts of kindness. Hopefully it creates more awareness in others to look for the good and call it out. I just wish this campaign received more response and interaction.
3. What is your favorite part about being small business owner?
I love being small because every day is a “pinch me” moment. The growth of DCC is measurable every single day and it still blows my mind. I hope I don’t ever get so big that I no longer notice the small accomplishments of my business and businesses of other friends in the same industry. Being local and helping or partnering with other local companies to do good or make delicious food is awesome! It’s a way to support others in their business and help them to grow as well. It feels good to be there for other friends with their businesses even if they are competitors in the dessert market. I hope I never become calloused to that or too competitive that I don’t celebrate their accomplishments.
Thank you, Rain, for answering our questions so candidly. We are so happy to see Dallas Caramel Company fans embracing this culture of kindness and giving back.
If you would like to create a campaign focused around your corporate values, let us know! We would love to work with you. 2930 Creative is an advertising agency in Dallas, Texas, and we can’t wait to hear from you.