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In the past two months we have moved twice. Our most recent move was to our bigger space at Pacific Place in Dallas, Texas. We are small business owners so we did not have an unlimited budget to create our office. We are also creative people, so we knew we didn’t want our office to look like the same old-same old either. We had $1000 to spend, and 450 square feet to fill. Here’s how we did it, and how you can create your HQ on a budget.

Our Brand Comes to Life

It was important for us that our office be representative of our brand identity. We wanted to use the small space that we have to bring our brand to life. 2930 Creative is a values-driven agency, so it was important to show our values on the wall. We are also a fun group, so we wanted to have our personalities come out a little with how we decorated our desks and office space. Our brand colors are red, black, grey and white. We tried to stay away from the typical brown and black office furniture and steer toward a more modern interior design that reflected us as a company.

Desk Space

Our first stop was Ikea where we found some amazing “DIY” desks. Skip over the prefab desks and go straight to the “make your own office” section to find some great deals. We were able to get great birch desktops and match them with silver legs. For our conference table, we used a longer birch color desktop and matched it with four red legs. Each desktop was $20, and each leg was $3.50 each. Total per desk came out to $35. Our conference tabletop was $36 with each leg $3.50, total $50.

We wanted to keep our desk space simple but also fun. We chose these red lamps that came out to $13 each. In addition, each of our desks has their own personality. We brought in some of our favorite figurines from home. See if you can recognize any of our friends in some of these pictures.

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Storage

We also would need storage since our new office doesn’t really have any supply closets or space to store things. We wanted to make sure we were also keeping our clean, modern design even though we were still staying on the cheap. We found these great shelves at Ikea that would allow us to mix and match. We fell in love with the bright red lacquer finish of the shelving units because it matched the 2930 Creative red. The shelves created a bold statement piece while also serving a purpose for storage. The two longer shelves (4ft X 2ft X 1ft) were $90, and the shorter shelf (2ft X 2ft X 1ft) was $50. We also bought these boxes in various shapes and sizes to keep things organized on the shelves ($50 in total). For personal desk storage, we found these rolling drawer units at Ikea for $60 each.

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Walls

Our walls are where we decided we could really show off our personality. One of my favorite parts of our office is our growing picture wall. We designed and printed our value posters and framed them in silver Ikea frames we found for $5. The two photographs are prints by our friend Mouyyad Abdulhadi. One of my favorite finds on Etsy this year was a store called Patent Prints. We have the patent for the Nintendo Game Boy.

As I’ve mentioned before, our values are important to us. In addition to the values framed on the wall, we also found a really cool wall decal from an Etsy shop called The Lovely Wall. When I found it in the store, I had to get it because it was so in line with our mission statement. For a pop of color, I purchased some simple arrow-shaped decals in red and used them throughout the office. Total for wall decals and art: $250.

Since we are a creative team, it was important to us to make sure that we could have a part of the office dedicated to brainstorming ideas. Our good old whiteboard made the trip into our new office. In addition, we added two magnet panels ($13) that we found at Ikea to hang up color swatches, messages, and inspirational items.

Office total: $889.

We had a lot of fun decorating our office, and it’s still a work in progress! We would love to see how you are decorating your personal offices at home. Tag @2930_creative on Instagram with your office pic! 

brand identity

Save time and communicate with your creative team efficiently by understanding your brand identity.

Brand Identity is how a business wants their brand to be perceived by consumers. This includes the name, communication style, logo and other visual elements such as printed collateral, letterheads, business cards, and a website. Have you considered your brand identity recently?

The most common element of brand identity, and the one that most brands usually start with, is the logo. The logo is the first interaction that many consumers will have with your brand.  Your logo should be memorable, should easily scale up or down, be effective in both color and black and white, and while your logo can be relevant to your industry, it’s not a requirement. For more about how to create an effective logo, read our blog post about logo design.

After either you have created your logo, you will need to start determining other elements of your brand identity. A brand identity will help you determine your brand and style guidelines. A brand and style guideline is an actual document that a brand provides to anyone creating work representing the brand. This includes writers, advertisers, marketing firms, partners, and web developers. Providing a brand and style guideline will help save time and ensure that the brand’s identity stays consistent across all platforms.

In a brand and style guidelines document, you will include all correct versions of your logo and other brand identity elements such as the correct size and weight of your chosen typefaces; the correct colors and their corresponding codes for print and screen; and your brand tone and message for written work.

Understanding your brand identity will save you many steps with your design team. Knowing what you like, don’t like and how to communicate in terms they will understand.

2930 Creative offers brand identity packages to help you highlight the best of your brand. Contact us to learn more about our pricing. 

logo design 2

Your logo will be most consumers first interaction with your brand. What does yours say about you?

2930 Creative has designed logos for several of our clients across different industries. We can honestly say that designing a logo is one of the hardest things to do for a brand. A logo comes before any other brand identity elements. It is a visual representation of your brand. Your logo will set the tone for what consumers can expect when they engage with your brand in any setting.

Why is a logo so hard to design?

Designing a logo can be challenging, as it is often the very first design element that business owners think about creating. Without previous design elements, the design process can often turn into a game mind-reading between designer and business owner. During this phase, it’s best to use descriptive phrases, and to be honest about what you like and do not like so that your designer will have direction as to what your expectations are for the design.

Where should I start?

Go through your competitors logos and list out things that you like and do not like about each one. Find some common themes and elements that each logo. If you are confident in your sketching skills, try drawing a rudimentary sketch to get the designer thinking about how you would like the element to look. Listen to your designer’s feedback. Sometimes things you think will work may not, and vice versa. Just like talking to your web designer, working with your designer should be a two-way street. Ask for advice from family and friends, as well as anyone who may be in your core market. Find out how your design makes them feel, if it compels them to take action, or what they may not like about it.

 

 

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Example of a logo sketch from a client.

What does a “good” logo look like?

There are five principles of good logo design. A good logo should be memorable, timeless, simple, versatile and relevant. Ask yourself if your ideas for a logo holds up to these five principles. Versatility is very important when considering using your logo across different mediums such as digital, television and print advertising as well as product merchandising and possibly uniforms.

What should I expect to pay for a new logo? 

The story goes that Nike famously only paid $35 for the swoosh. Logos may be priced in different ways, as with any creative work. A designer may charge an hourly rate, or you may pay a fixed rate price for a logo. On the low end, logo design could cost as little as $100. Experienced designers may charge anywhere between $300 – $500 or their hourly design rate. Pricing can depend on the experience of the designer as well as the scope and reach of your business’s market. For example, a logo that will be used across several different mediums may cost more than one needed only for display on a website. Many designers will work with their clients and their budgetary restrictions.

What are questions I should ask when hiring a logo designer? 

Ask any logo designer about their portfolio and clients they have worked with in the past. What programs do you use to create your logos? Will I be receiving vector versions of my logo? What logo versions will you provide for me? What timeframe can I expect for the whole process?

Designing a new logo can be a challenging part of developing your brand identity. Knowing where to begin and how to communicate with your logo designer will make the process easier. We love talking about logos. Contact us to learn more about our logo design packages or check out our logo-specific portfolio

 

…And How to Sound Smart Doing It

You’ve made the decision that you need a website. That was the easy part. The next part of the process is finding the right website developer for the job. This can be a daunting experience for anyone who is not familiar with coding and website development. We put together this handy guide to help you speak to your website developer and get the most from your relationship.

Finding and Hiring a Web Developer

1. What languages do you code in?
2. Can you provide me with examples of previous work? What parts of these projects were you responsible for?
3. Does your pricing include both design and coding of the website? Are you able to do both of these things? If I have my own design, do you need it sliced or are you able to do this?

(‘Slicing’ is the process of taking a large design and making smaller pieces from it that the developer can place into the coded website.)

What Your Developer Should Ask You During The Hiring Process

By gathering the answers to these questions ahead of time, you will streamline this introductory conversation.

1. Do you have hosting?
2. What language is your site coded in?
3. Is your site built on (or would you like it to be built on) a content management system? (A content management system is is a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface.)
4. Do you already have a design in mind?
5. What’s your timeline to complete the project?
6. Have you purchased your domain? (Your domain is your website address.)

Things to keep in mind that your developer may need to know: how many pages you intend on having on your site and, if the site has an eCommerce functionality, how many products you will have on your page. Keeping track of these things in a spreadsheet is a great way to stay organized.

During Your Project

During the project, it will be necessary for you to keep an active conversation with your website developer. Be alert for questions regarding approval process from your web developer to make the process run faster.

Here are some things that your website developer will ask you to do or to help with to keep the process running smoothly:

1. If you have not already, your hosting plan should be purchased and provided to the developer during this part of the process.
2. When the time comes, you will need to assist the developer (or provide the correct information) in pointing your purchased domain to the server. This is so that when you type in your website address, your website will appear where it is supposed to be.
3. Any assets like photography and logos should be provided during this time as well. Your website developer should be able to provide you with the correct file sizes and extensions. (For example, you may need to provide a 100x100pixel size version of your logo in a transparent .PNG format.)
4. Any other content, unless provided by your development team, should be provided by you at this time. This includes copy written for the website, product information, blog posts, navigation headings, footer copy, and legal notices.

When Problems Arise

Sometimes things happen in life. Deadlines are missed, web developers have poor attitudes, or the quality of work produced is poor. Here are some scenarios and how you, the client, can handle each while ensuring your website is completed.

A Deadline is Missed
What to Do: Be aware of approaching deadlines on your calendar. At the beginning of the project, you should create a calendar of upcoming deadlines by phase of the project. For example, phase one may be design and wire-framing (wire-framing is a process in which a bare frame of the website is presented for planning where features and functions will reside on the final site). An example of phase two may be completion of the home page. An example of phase three may be completing eCommerce product pages.

As each deadline approaches, reach out to your website developer for a status update. If a website developer does not have a project manager or account manager to update you, you may have to play an active part of this process. By communicating with your web developer, you will always have a good idea of when you can expect delivery.

What NOT to Do: Wait until the deadline passes to approach your developer. Your developer should have communicated the delay ahead of time. If they do not, do not freak out. There are many problems that can arise when coding that developers will need to problem solve. Bugs are unexpected but a very commonplace situation while developing a website. Be patient, over-communicate.

The Design is Not Looking Like What You Were Shown in a Comp
What to Do: The web developer will provide a preview link for you to see the progress. You may notice that the current version of the site does not look exactly like your design, or what you were shown during the design process. Make a list of items that you notice that are different between the design and the website and provide this list to the developer or account manager. Again, your patience will be required as sometimes things need to be changed during the coding process to make sure the website can support both the design and functionality of the website. Many developers will look at a site from a functional standpoint over a design standpoint, because they see the elements in a different way than you might see things. Ask your developer why things may look different. The answers they provide may allow you to see your site in a different way.

What NOT to Do: Again, don’t get upset if what you initially see doesn’t match what you were shown in comps. Refraining from an accusatory or finger-pointing tone will allow conversations to occur. Never resort to threats in an effort to create change.

The Bottom Line

Communication is the most important part of the website development process. Remember, the website developer wants the project to be finished just as much as you do. They are on your side, even if you don’t necessarily speak the same language. By treating them as members of your team rather than employees or contractors you will foster a healthy and productive relationship. It’s important to know what to ask your developer to make sure that things get done in a timely fashion. A website need not take a year and half to go live. Consider what we have shared here to help you foster your next client-developer relationship.

2930 Creative has developed 32 websites in 2 1/2 years with a 6.2 week development time average. It’s no coincidence our customers come to us for fast, efficient and beautiful sites. Contact us today to find out how we can help you. 

dallas caramel company

Dallas Caramel Company Brings Kindness and Charity into their corporate culture.

One of the great things about working at 2930 Creative is getting to know some really awesome entrepreneurs. Rain McDermott is the founder of Dallas Caramel Company. From her website: “A native Texan, Rain grew up in Houston and moved to Plano at the age of 7. When she turned 9, her father took her on a date to the Reunion Tower which inspired her creativity and propelled her desire to leave her own mark on the city. Ever since that day, she has been captivated by Dallas, its people, its culture, and its iconic skyline.”

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Photo by Dallas Caramel Company.

Rain’s enthusiasm for her brand was both refreshing and exciting. We quickly realized this was a person that was motivated and ready to take on the world. She is also a very kind and giving person, and has pledged a part of her proceeds go toward Operation Homefront. Operation Homefront helps to support families of soldiers currently serving abroad. She also uses her brand to recognize random acts of kindness in the community by highlighting do-gooders on her social media pages. I recently asked Rain about her brand and brand values.

1. Why is being kind an important part of your company’s culture?

It’s hard to put into words the answers to your questions.  The basic answer is because it’s how I was raised and it’s the right thing to do.  When I get away from my own wants and needs and focus on other people and how I can help them, my problems are less in comparison and I feel like I am following the example Jesus set in the Bible.

2. What is a positive experience that you have had since starting your business because of giving back or kindness? 

We give specifically to Operation Homefront and so when I mention this at events or chocolate tours, people often tell me stories of how that organization specifically helped them.  It’s validation I guess that I am supporting a great cause and that it REALLY IS going to the actual people and not “other stuff”.  With the RAK campaign, it’s been fun to hear people lift others up by recognizing their small acts of kindness. Hopefully it creates more awareness in others to look for the good and call it out.  I just wish this campaign received more response and interaction.

3. What is your favorite part about being small business owner?

I love being small because every day is a “pinch me” moment.  The growth of DCC is measurable every single day and it still blows my mind.  I hope I don’t ever get so big that I no longer notice the small accomplishments of my business and businesses of other friends in the same industry.  Being local and helping or partnering with other local companies to do good or make delicious food is awesome!  It’s a way to support others in their business and help them to grow as well. It feels good to be there for other friends with their businesses even if they are competitors in the dessert market.  I hope I never become calloused to that or too competitive that I don’t celebrate their accomplishments.

Thank you, Rain, for answering our questions so candidly. We are so happy to see Dallas Caramel Company fans embracing this culture of kindness and giving back.

If you would like to create a campaign focused around your corporate values, let us know! We would love to work with you. 2930 Creative is an advertising agency in Dallas, Texas, and we can’t wait to hear from you

At 2930 Creative, one of our most important core values is “Always be kind.” We will be discussing it all through the month of September through our blog and on our social networks. We will be highlighting some of our colleagues and clients who are trying to make a difference in their community.  We are also working on a Google Hangout to talk about how creating a culture of kindness helped us to build our organization, and allowed us to help other organizations as well.

Stuffed animals ready to be delivered by Santa for the kids of Promise House, a halfway house and homeless shelter for women, children and teenagers. 2930 Creative staff volunteered at their 2013 Christmas Dinner event at South Side on Lamar.

Stuffed animals ready to be delivered by Santa for the kids of Promise House, a halfway house and homeless shelter for women, children and teenagers. 2930 Creative staff volunteered at their 2013 Christmas Dinner event at South Side on Lamar.

2930 Creative made a commitment to kindness when we first started; however only in the past year has it become one of our official values. Kindness, to us, is about the way we treat our clients, our vendors, colleagues, competitors, and community. It’s about giving back through charitable acts, volunteering, mentorship, and creating a positive environment that fosters creativity and the willingness to pay it forward.

Each Christmas, 2930 Creative donates art supplies to local homeless shelters and art therapy programs.

Each Christmas, 2930 Creative donates art supplies to local homeless shelters and art therapy programs.

The results since making the commitment to kindness have been overwhelmingly positive and immediate. Our tiny team has doubled in size because we have found people who not only believe in what we are doing, but want that vision to grow. Our philanthropic efforts have introduced us to new projects and new people; friendly faces that we now call friends. Because of our work with smaller nonprofits, we have gained larger projects than we could ever hope for that will bring more exposure to our mission. To summarize, making the culture shift to clients has allowed us to grow our team and our network, and increased our bottom line.

2930 Creative helped charitable foundation Punta Gorda Women's Club create a beautiful website to attract new members.

2930 Creative helped charitable foundation Punta Gorda Women’s Club create a beautiful website to attract new members.

But kindness, as we know, is not a one-way street. We have enjoyed our experiences, but even greater is how we’ve been able to help. Our team has clocked volunteer hours for several various charities, not only working events but providing our services free to organizations that need creative work. We have also helped to raise several hundred thousand dollars to small businesses and nonprofit organizations through our campaigns and efforts. This is why Be Kind and Give Back are two of our four core values. This is the legacy we want to leave behind.

2930 Creative has partnered up with Extra Life DFW and Children's Miracle Network to bring some really great creative work to this year's Extra Life Marathon.

2930 Creative has partnered up with Extra Life DFW and Children’s Miracle Network to bring some really great creative work to this year’s Extra Life Marathon.

You can do it, too! No matter what your business size, making a positive cultural shift that values kindness and goodness is rewarding. You don’t spend a ton of money to do it either; just your time and energy to create something that will let the whole world know who you are through your actions.  We are excited to be exploring this topic further through the month of September.

How do I bring a culture change into my agency?

For 2930 Creative, it was all about getting back to our roots and determining what motivated us. Everyone who works on our team could be making more money, earning more accolades, and getting more recognition at other agencies. None of this was as important to us, however, as treating people with respect and courtesy. Our clients loved us for our candor and our ability to share in their successes while providing a high level of service. We wanted someone to know, just by walking through our door, that this is what we stand for. It needed to be replicated and practiced on all levels of our business.

Snowball Express is an event that benefits the children of fallen heroes and allows them to go on an adventure of a lifetime. 2930 Creative helped to create social media guides for the 1300 parents and children in attendance.

Snowball Express is an event that benefits the children of fallen heroes and allows them to go on an adventure of a lifetime. 2930 Creative helped to create social media guides for the 1300 parents and children in attendance.

For you, it starts with what that little burning fire in your heart is telling you. What gets you up and to work everyday. It’s not the money. That is a result of your motivation. What inspires you, what makes you want to keep doing the same thing over and over again, and what excites you when you talk to others about why your business is special? That is how you start your culture shift. Once you figure that out, understand how it can be implemented in ever aspect of your business: sales, customer service, production and even accounting.

What should my ultimate goal be when making this culture change, both for my company and me?

That’s up to you ultimately. For us, our ultimate goal was to create a space where people could come with their wildest ideas and trust that they would be treated with respect. Because of that, we have been able to meet some amazing clients that a bigger agency may overlook. Think beyond the money and the awards: where will you feel the most fulfilled? When you leave this great blue planet, what will be your legacy? What one change will start you down this path? From there, it’s just creating the milestones in between. For example, getting our space in downtown Dallas was the first step in getting a bigger space where nonprofit organizations and small business owners from all over the country could bring their huge campaign ideas; a space busy with ideas and art and creativity that we have dreamed about long before we even thought about 2930 Creative. It is another milestone on our path to that goal, and it will provide us with a big tool in implementing these crazy ideas like Being Kind and Giving Back.

What if I’m too busy to implement a new company culture?

I am a strong believer that if something is important enough for you to want it, you will find time for it to happen. It’s not a sudden change; it’s a gradual one. You will have those that push back and flat out reject it. You will have to work at it, and nurture it as it grows. Your company culture is in many ways your company’s spiritual identity.

As with anything, carving out time each month to implement or examine your company culture is essential. If it’s a priority for you, it should be on your schedule the same as any billable hour. Since this is also a gradual project that will take some time, you might want to make small goals and checklists that allow you to measure your progress.

2930 Creative use social media to help fundraise for SkyBall X, honoring our nation's heroes. The star-studded black tie gala was attended by several hundred veterans from all branches of the armed forces.

2930 Creative use social media to help fundraise for SkyBall X, honoring our nation’s heroes. The star-studded black tie gala was attended by several hundred veterans from all branches of the armed forces.

We are excited to share more including how some of our other clients are already succeeding in building their company cultures. We’re ready to kickoff this month, but first we want to know about you! If you are a small business or nonprofit organization building a culture of kindness, we want to hear about it.  Tell us in the comments or send us an email.

Client Rain McDermott of Dallas Caramel Company rewards do-gooders and those constantly helping with others with free bags of caramel. Random Acts of Kindness has become a monthly event for Dallas Caramel Company.

Client Rain McDermott of Dallas Caramel Company rewards do-gooders and those helping  others with free bags of caramel. Random Acts of Kindness has become a monthly event for Dallas Caramel Company.

Remember: Work Hard, Be Kind, Give Back, and Create Things. 

2930 Creative is an advertising agency in Dallas, Texas that specializes in online strategy and design. If you would like to learn more about us, check us out on our social networks on Twitter, Tumblr and Facebook

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The other day, I attended a great webinar sponsored by Social Media Today on the subject of allocating resources in marketing strategies. While a ton of great points were made throughout the presentation, one point in particular really caught my attention: too many companies are focusing on vanity metrics.

Vanity metrics is a term used in marketing that refer to a key performance indicator (KPI) that is tracking something superficial. Some marketers would refer to things as likes, comments, and shares as vanity metrics, as they do not always convert into sales. However, later on in the webinar, both Don Bulmer and Monica Peterson brought up how their goal for Shell and Toyota respectively were to lead conversations and engage with communities. And while I’m sure they would like social media to contribute to sales at both companies, these aren’t brands that have to rely heavily on social media for advertising as most everyone is aware these companies exist.

If you’re seeing the disconnect between the beginning of that paragraph and the end, you’re not alone. In fact, I even tweeted as such during the webinar:

Obviously, Toyota and Shell are larger sized companies than what most of us are used to dealing with. Both are juggernauts in their industries, yet both also face stiff competition from rival companies of similar sizes. So are conversations a vanity metric? Or are they a goal that companies should strive for?

In my opinion, conversations are vital to growing a business of any size, but only when your brand has received enough recognition in your target audience should you shift the message away from conversion to conversation creation.

This doesn’t necessarily mean that you have to wait until your company goes international and nets a few hundred million in profit. Your target audience should always be expanding, but your community doesn’t necessarily have to. Every community, regardless if it’s a small town or large city, has local favorites that dominate their respective industries. If you have hit critical mass of exposure in your community, you don’t need to keep pushing sales. Instead, you should switch tactics and start devoting time to talking about:

  • Company philosophy
  • Hot-button issues in your industry
  • Community issues
  • Everyday company culture
  • Community outreach events

Once you’re not posting to generate more sales or conversions, the idea is you want your business to be the first thing that comes to mind when thinking about a particular subject. You want word association. For instance, Coke doesn’t need to generate more sales, but they also spend a ton on advertising. That has paid off for them: when I think of soda, I think of Coke. When I think of diet soda, I think of Diet Coke or Coke Zero. Many of us experience the same thing.

Obviously, most of us don’t work for a company like Coca-Cola, Shell, or Toyota, but that doesn’t mean that we all need to focus our social strategy on generating new business. Some of us have made it to the point where we want to focus away from sales and generate more of those “vanity metrics” because conversations carry currency—conversations can be an appropriate goal and not just a means to achieve sales. By dominating and creating conversations, you can establish your business as a synonym of your industry in your local community—and then grow from there.

Oscar Retweeted Picture

Samsung won the Oscars this year according to many marketing experts (although I do think that Chevy wins the award for Best Traditional Commercial for its endearing short about kids making movies). For those who missed the event, Ellen DeGeneres had her Samsung Note 3 out and on display during one bit as she cruised down the aisle filled with A-list celebrities looking for the perfect selfie. She then announced her intention to make the picture the most retweeted photo of all time—which she accomplished a few minutes later.

At the time of this writing, the tweet (found here) has been retweeted 2,697,857 times and favorited 1,383,948 times setting the record previously set by President Obama. In the fervor to retweet the picture, users managed to temporarily crash Twitter’s server.

But what does this mean for Samsung? Did they really win the Oscars?

Continue Reading →

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Kickstarter is a powerful tool to quickly gain funding, turning your dream projects into reality. However, unlike dreams, you can’t just rely on the ephemeral wonder that fuels your creativity when you launch a Kickstarter; you need a plan, and you need to make sure everything is ready to go.

We tell our clients that the hardest part about Kickstarter takes place before the campaign even starts (although there’s still plenty of work to be done during the campaign as well). That’s because we believe in setting our clients up for success before hitting the launch button. Here are a few things that are essential on our Kickstarter checklist:

1) Video

A video isn’t a good idea on a Kickstarter; it is mandatory. People are busy, and while your copy on the Kickstarter page may outline every single thing your Kickstarter is asking for, it is much easier for people to start your video and tune in than to scan through a block of text. Your video should outline your project, give a proper teaser of what you hope to accomplish, explain why you need the money, and provide some background information on you, the creator.

2) Resume

If someone walked up to you on the street and said they could design the most comfortable shoes in the world if you gave them $25, would you do it? For most people, they would ask the important question: what experience do you have? Everyone has great ideas, but people are more likely to help fund you if you prove you have the experience to make your dream real. Don’t be afraid to show past accomplishments or at the very least explain why you feel like you’re capable to make your project a reality after you get funded.

3) A Plan

Do you have your pledge levels set? Your stretch goals? Have you made a list of all the media outlets you are going to contact about your idea? Have you reached the appropriate number of fans on social media to help spread the word about your project? These are just a few things that need to be included in your plan. If you don’t know the answer to any of these questions (and many more), you should not launch your Kickstarter. Plan out what you’re going to be saying every day. Schedule interviews in advance. Send promotional products to reviewers to get some attention to your Kickstarter. Have a list of other Kickstarters that might be interested in cross-promotion. Whatever you do, know what you’re going to be doing on each day of your Kickstarter; changing or flip-flopping during a Kickstarter is one of the worst things you can do. Your backers will sense something is amiss and doubt the integrity of your project.

 

These are just a few items to put on your Kickstarter Checklist. If you’re ready to put your big idea on Kickstarter, contact us today and let’s get started, or maybe you should check out our Jumpstarter Marketing plan.

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Chris, Carly and I are workaholics. It comes with the territory of being business owners. Yet, whenever we get the chance, we make sure we have lives outside of work. We love movies. We love music. We love games. We love hanging out with friends and going to new restaurants, bars, and seeing the sights.

And interestingly enough, frequently these times spent away from the computer help us tremendously in our professional lives.

We always talk about loving what you do, but it’s almost as important to take a break and remind yourself there is a world out there. Balance yourself and discover new things, because you never know where your passions may take you when you get back to work.

Penelope Tiam-Fook, one of the best networkers I have ever met, gave a presentation to a business networking group in Tallahassee and explained that she always tries to establish some kind of personal connection with whoever she talks to, business or personal. Not only does this have the added benefit of helping you put names to faces, but you can also develop one more connection that may help in future business dealings—and not even necessarily for you. Penelope’s example: a gentleman was talking about his love for fishing, and while Penelope herself wasn’t interested in fishing, she knew someone who was. She introduced them, they met and talked, did some business together, and both were appreciative of her actions. In the future, her two contacts are more likely to think of her when dealing business or might introduce her to people she should know. These conversation topics don’t have to be big things, either: maybe you’re the fan of the same sports team, or maybe you saw the same movie.

Knowing people and being able to refer individuals to each other is a useful skill to have. If all you know is your office and your employees, you are limiting yourself as well as the potential connections and referrals you can make.

Having pastimes and passions outside of work can also influence the direction you want to take during your 9-5. For example, after moving to Tallahassee, my wife and I found a group of friends that love board games (we’re married people now; we’re more than happy with our not-going-to-the-club-or-bar fun). Since then, I have personally been more interested in working with game companies, and 2930 has started work for two board game designers, Jasco Games and Ghoulash: The Last Game on Earth. Having experienced board games and having fun with these products firsthand, it’s easier for me personally to market the products to strangers.

While today’s society admires the hard worker–and hard work absolutely is a vital cornerstone to any successful business–be sure to take some time and do something outside of your office walls. After all, you might be setting yourself up for professional success and not even know it!

Have you ever had a business breakthrough by sharing something in common with your client? Tell us your story, or join in on the conversation on Facebook!

2930 Creative

1910 Pacific Ave
Suite 8060
Dallas, Texas 75201
(214) 749 - 5155
info@twentynine-thirty.com

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Rain McDermott

2930 is awesome and worth the investment!  I came to them with just a general concept and they made it a reality.  From logo design all the way to an e-commerce website they listened to and worked with me until we got it right.

Rain McDermott

2930 Creative, Internet Web Hosting, Dallas, TX

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