Google’s algorithm changes promise a big shake-up for mobile rankings.
Today, Google is updating their search algorithm to favor mobile-friendly websites over websites that are not optimized for mobile. The change makes sense, as 60% of all website traffic now comes from mobile users. However, it will affect many small businesses who have not yet had the opportunity to update their website for mobile viewing. If you believe your website is not mobile friendly, don’t panic. We’re here to answer some of your questions and give you some tips on how to move forward.
What is mobile-friendly, according to Google?
A mobile-friendly website is a site that is optimized for viewing on a tablet or smartphone. Google will be changing their algorithm to favor sites that are considered mobile-friendly. This includes readability, easy-to-click links, large text and responsive design. Google’s Webmaster Tools also has a very handy quick tool to use to make sure that your website meets these requirements.
What is responsive design, and how do I check to see if my site is responsive?
A responsive website design means that the site will readjust its size depending on the screen size on which it is being viewed. Images and text realign for better viewing on smaller screens. Below is an example of one of our client websites.
To find out if your current website is responsive, use an app like Screenfly to view multiple screen sizes and resolutions. Simply enter your website domain URL and use the toolbar to test various popular tablet and smartphone sizes on the market.
My site is definitely not mobile-friendly. What do I do now?
You will experience a change in your mobile search traffic today. (Sources from Google say that this will NOT affect your desktop traffic). There are a few ways that you can fix the problem, and better prepare yourself for further changes. A site redesign on a CMS such as WordPress.org is a great way to build a responsive mobile-friendly website while on a budget. If you are on the WordPress platform and your site is not friendly, there are a few plugins that you can use to make your site responsive. If your site is not on WordPress, talk to your webmaster about how you can make your website more mobile-friendly.
2930 Creative builds beautiful responsive websites. All of our websites go through 23-point audits to make sure that they are easily viewed across a variety of desktop screen sizes, mobile devices, and tablets. Contact us today to talk about your website!